One of the questions that I'm asked frequently about blogging is, "How often do I need to post?" It's an understandable concern since we are all too busy to have one more thing to feed.
Blogging experts will tell you that three times a week is ideal. I'm finding that this is not practical for most people, however. I think that bloggers should aim to post once a week, and definitely not post less than twice a month.
As you can see, I'm not always heeding my own advice. But I do think that it is very beneficial to have and maintain a blog. I'm writing this in a Starbucks in Manhattan so that I can save face when I talk about blogging tonight at the New York chapter meeting of the Association of Career Professionals International.
Inactivity on a blog does two things:
- It demonstrates that you are not serious about your blog.
- It makes your blog less search-engine friendly.
Tips for posting more frequently:
- Be attuned to content all the time and have a system for jotting down your ideas so that when you go to post it's easy.
- Remember that blog posts, unlike articles, can be super short as long as they are useful. Sometimes, you can write a sentence and link to something you've found.
- When you have some extra time, you can set up posts to publish on a future date.
