Kirsten Dixson continues to serve her roster of incredible, high-achieving clients and accepts a few clients per month as her schedule permits. As the facilitator for the Reach Personal Branding Certification programs and leader in the careers industry, Kirsten is well connected. So, if the timing and nature of your project isn't the best fit, she can refer you to the right provider for your unique needs.
If you are looking for comprehensive consulting on uncovering your personal brand (your unique value to your target audience), setting long-term goals, creating a highly differentiated Web presence, and writing your annual brand communications plan (online and offline marketing activities), then Kirsten Dixson is the ideal resource for you.
Contact Kirsten to schedule a no-obligation conversation. In your email, please advise two convenient times for a call and the number where you may be reached, and Kirsten will confirm. It's helpful if you briefly summarize your background and current objectives in your message. Please also include your most recent bio and/or resume in the body of the message (don't worry about the formatting) to give Kirsten an idea of your starting materials.
Because Kirsten has a practical, step-by-step approach and every online identity project starts with a strong foundation of personal branding, you are only committing to Phase One (outlined below). The subsequent phases are customized according to what we learn from our collaboration in Phase One.
Phase 1. Brand Development and Positioning – Strategy & Consulting - Investment: $2000
The work in this phase will enable us to develop a clear positioning that we will use to develop a powerful and consistent message throughout your Google results.
- 360°Reach Assessment & Interpretation of Results (Brand Baseline)
- Four 60-minute branding, career planning and content consultations with Kirsten Dixson
- Development of your Brand Statement and Branded Bio (for your blog's About page and serves as the positioning for your online identity )
- Consulting on best next steps for building and managing your online identity
- BONUS: Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson (Wiley, June 2007) and One Year of Membership in the Reach Branding Club (Online Modules)
Deliverables: Finalized Elevator Pitch, Personal Brand Summary and Keyword Bio (for LinkedIn, etc.). You may add resume rewriting/branding for an additional $500 investment. This phase typically takes 4 to 6 weeks.
Upon contracting for Phase One, Kirsten will contact you to schedule your first session and send you the materials and assignments to prepare for the first call.
Because Kirsten strongly believes that a blog is the best way to build your brand online, she most often helps her clients develop or re-brand a blog in Phase Two. With this service, we'll set up and customize your blog using TypePad, the leading hosted blogging service. You'll have proof of your past performance, your current thought leadership, your bio and more all in one place that you can easily self manage. Many of our clients use their blog as their primary business website. Check out our portfolio.
A blog is the right choice for you if you need to establish an online identity quickly, are willing to post something at least twice a month, write well and are leading-edge. Even our most skeptical clients have found it easy to add content to their own blogs after we complete our web-based training, and we'll help you streamline the process of keeping your blog current.
Do you have digital dirt that's impacting your ability to get a job? Ask about Kirsten's specialized approach for dealing with it.
Please note, Kirsten's individual consulting is for enterprising professionals who are or want to become strong and visible personal brands, proactively manage their success, and willing to invest their time and resources for premium support. Typical projects range from $4000 to $7500 depending on scope.
Representative Client Feedback
"Thank you for your invaluable assistance in developing my personal brand. In just a short time you were able to help define my personal strengths and focus my energy so that I can reach my ultimate goals. Most importantly, you renewed my passion for my dreams."
— Robert A. Francisco
"My decision to work with Kirsten Dixson was the best investment I've made since buying my property in Laguna Niguel. (In California-speak, you're the bomb!) I've learned more that I consider relevant to my personal and career development in the last two months than I have in the last eight years. Keep up the great work!"
— Nina Burokas, Software Marketing Director
"Going through the personal branding development process with Kirsten Dixson was a wonderful and powerful experience. As a mid-career professional with leadership experience across multiple industries and multiple functional areas, I was finally able to gain the laser focus needed for a successful job search. Isolating my distinctive brand characteristics gave me a new understanding of why I enjoyed certain work and made it much easier to filter out opportunities that would be 'off brand' for me. Personal branding with Kirsten is a fantastic way to gain a competitive advantage in the job market while being increasingly true to yourself."
— Tom Monheim
